Introduction

Welcome to your journey into the fascinating world of Canadian business!

This course provides an engaging introduction to the fundamentals of business, focusing on the structures, activities, and forces that influence success in the Canadian and global marketplace. You will explore the language and environment of Canadian business, emphasizing the critical role of ethical practices, corporate social responsibility, and economic diversity. Through this lens, you will examine how Canadian businesses navigate the complexities of an interconnected global economy while remaining attuned to the needs of diverse consumers and stakeholders.

As part of your learning, you will dive into the functional areas of leadership, human resources, operations, marketing, accounting, finance, and entrepreneurship. These topics will give you a well-rounded foundation to pursue further studies and professional growth in business. A key feature of this course is the opportunity to work on a real-world business case and develop a simple business plan, allowing you to apply concepts and strategies in a practical context. By the end of the course, you will be equipped with the skills and insights needed to contribute to the dynamic and evolving world of business.