83 Using Storytelling in Presentations (7.1.3)

Storytelling is a powerful communication tool that can significantly strengthen your presentations if you use it effectively.

In Video 11.8 below, “The Magical Science of Storytelling”, presentation expert David JP Phillips shares insights into how storytelling affects the brain. Using engaging stories, Phillips demonstrates how storytelling can activate four key neurotransmitters that impact attention, emotion, and memory.

Video 11.8: The Magical Science of Storytelling | Running Time: 16:44

^{The magical science of storytelling | Published by TEDx Talks | Mar 16, 2017}

Phillips is an internationally recognized speaker, author, and coach specializing in modern presentation techniques. His approach is grounded in neuroscience and biology, making his methods practical and evidence-based.

In his work, he emphasizes storytelling’s ability to enhance connection, improve message retention, and inspire action—skills that are essential in professional presentations. On the next page, you’ll explore another one of his popular presentations: “How to Avoid Death by PowerPoint.”

References

References are at the end of this chapter.