50 Integrating Graphics
Venecia Williams; Nia Sonja; and Verna Johnson
Supporting graphics can enhance reader understanding even when your writing is clear and concise. Tables, illustrations, maps, photographs, charts, and other visuals can help clarify complex information, highlight key points, and improve overall readability.
Before incorporating graphics into your report, consider their purpose and type. Graphics typically fall into one of the following categories:
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Objects: Diagrams, drawings, schematics, and photographs are useful for depicting objects. For example, a diagram might illustrate a fuel-injection system, or a series of images may show how to graft a fruit tree.
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Numbers: Tables and charts are ideal for presenting numerical data. Bar charts, pie charts, or line graphs could represent housing cost trends in Vancouver over time.
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Concepts: Conceptual graphics, such as organizational charts, show relationships and hierarchies among people or departments within an organization.
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Words: Important definitions or examples can be highlighted using text boxes, shading, or other formatting elements to make them stand out.
Citing Graphics
Any graphics created by someone else or based on another source’s data must be properly cited. Like with written content, provide an in-text citation in the figure title and include full reference details in the reference list. Watch the video below for instructions on how to properly references images and figures.
Video 7.2: Referencing Images and Figures | Running Time: 4:01
How To Reference Images & Figures Using APA 7th Edition | Published by Toi Ohomai Institute of Technology Library | Nov 15, 2023
Guidelines for Using Graphics
Keep the following guidelines in mind when incorporating graphics into your report:
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Use graphics only when they are relevant and enhance the reader’s understanding.
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Choose graphics appropriate for your audience, subject, and purpose.
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Place graphics near the relevant text and avoid grouping them all at the end of the document.
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Introduce each graphic with a lead-in statement that prepares readers for what they will see.
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Include a lead-out statement if needed to tie the graphic back to the discussion.
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Use clear titles and labels, including axes, legends, and keys as needed.
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Avoid overwhelming readers with large or overly complex graphics.
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Ensure graphics fit within standard margins and leave two blank lines above and below each graphic.
Create your own visuals using programs such as Microsoft Word or Excel whenever possible. Always include a clear citation and source in the caption if using external images or data.
Activity 7.2 summarizes uses and audience benefits for the most frequently employed types of graphics.
Activity 7.2 | Types of Graphics
Drawings, Diagrams, and Photos
Use drawings, diagrams, schematics, and photos to represent physical objects, places, people, or the relationships between them. These visuals are particularly useful when words alone may not sufficiently describe the subject.
As with all external content, include an in-text citation below the graphic and list the source in your reference list.
Tables
Tables organize data into rows and columns, making comparing values or observing patterns easier. Chronological tables, for example, can reveal trends over time. While tables are useful for displaying precise data, they may not be the most effective tool for illustrating broader patterns—consider charts or graphs for that purpose. The following are tips for using tables effectively.
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Introduce and refer to the table in the text.
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Explain the significance of the data rather than leaving interpretation entirely to the reader.
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Avoid including overly complex or lengthy tables. Simplify where possible without distorting the data.
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Cite and reference any data or visuals sourced from others.
Charts and Graphs
Charts and graphs effectively highlight patterns and trends in data, though they typically convey less precision than tables. Choose the format based on your communication goals. For example, you can use these standard chart and graph types in the following ways:
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Use a line graph to show changes over time.
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Use a bar chart to compare quantities.
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Use a pie chart to illustrate proportions within a whole.
Just like tables, charts, and graphs must be introduced in the text, explained briefly, and properly cited when based on external sources.
Attribution
This section contains material from Chapter 11.6 “Integrating Graphics” in Fundamentals of Business Communication Revised (2022) and is used under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
References are at the end of this chapter.