9 5 C’s of Professional Communication (2.4.1)
Verna Johnson
In Video 1.4: The 5 C’s of Great Communication below, the speaker explains five qualities that every effective communicator should demonstrate—regardless of their no role, industry, or message. These are known as the 5 C’s of Communication:
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Clear – Your message should be easy to understand. Make sure your audience knows what you are saying and why it matters.
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Concise – Keep it short and to the point. Long messages or too many details can cause your audience to lose interest or forget key points.
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Confident – Speak with confidence. People are more likely to trust and listen to speakers who believe in what they’re saying.
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Credible – Be prepared and trustworthy. Know your topic well and speak honestly to earn your audience’s respect.
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Compelling – Make your message engaging and persuasive. A compelling message not only gets attention—it inspires action.
These five qualities—clear, concise, confident, credible, and compelling—can help you become a stronger communicator. After watching the video, take a moment to reflect:
Which of the 5 C’s come naturally to you? Which ones could you work on?
Video 1.4: The 5 C’s of Great Communication | Running Time: 2:19
The 5 C’s of Great Communication | Published by Forbes Councils |Mar 14, 2018
If you require a video with closed captions, please watch the video below instead.
Video 1.5: Mastering the 5 Cs of Influential Communication | Running Time: 1:50
