10 Using Clear, Concise, and Concrete Language (2.4.2)

Before You Watch: Focus on Using Clear, Specific Language

In professional communication, words choice matters. In Video 1.6: Concrete Language, you’ll learn how to improve both your writing and speaking by using language that is clear, concrete, and specific language. The speaker explains why general words—like food or friendly don’t give your audience enough detail, while more specific language helps them see, understand, and connect with your message.

As you watch, consider these questions:

• What makes a word concrete rather than general?

• How do your audience and purpose affect the amount of detail you include?

• How can using specific language make your message easier to understand?

Video 1.6: Concrete Language | Running Time: 3:52

^{Concrete Language | Published by Curriculum Pathways | Sep 18, 2013}

After You Watch: Key Takeaways and Workplace Applications

This video shows how using concrete language makes both speaking and writing clearer and more effective. Instead of using vague words, describe people, actions, or things in ways your audience can picture. For example, rather than saying, “My dog is friendly,” you might say, “My dog jumps into people’s laps and licks their faces.” That kind of detail helps your message come to life.

However, not all details are useful. In professional communication, it’s important to choose the right level of detail based on your audience and purpose. For example, you might explain something differently in a customer email than in a technical report for a manager.

How This Applies in the Workplace:

In the workplace, being clear and specific builds understanding—and saves time. Instead of saying, “We need to respond soon,” a manager might say, “Please send your reply by 3:00 p.m. today.” The more precise your language, the easier it is for others to take the right action.

As you move through this course, practice using language that helps your audience know exactly what you mean. Ask yourself:

Am I helping my audience understand clearly and easily?

Clear, Concise, Concrete, Plain Language

Using clear, concise, and concrete language increases the chance that all members of your audience—regardless of age, language, region, or cultural background—will understand your message. Whenever possible, use plain English. Avoid overly complex words, jargon, or idioms that may confuse or exclude readers.

Simple, direct language communicates meaning more effectively. Because idioms are so common in casual speech, we may not notice when we use them. If you catch one in your writing or speaking, try to rephrase it in plain English. This may feel challenging at first, but it’s a valuable way to reflect on your communication habits—and improve clarity for diverse audiences.