21 Sports Management
Textbooks
Leadership and Organizational Behaviour in the Golf and Club Industry: Strategies for Managing People and Performance Copyright © 2017 by University of Minnesota (CC-BY-NC-SA).
This book introduces you to the key ideas of leadership and organizational behaviour, with a special focus on the golf and club industry. It explains how people think, act, and work together in organizations, and shows you how managers and leaders can create positive, productive workplaces. [Originally published in 2017 by University of Minnesota, updated in 2025.]
Sports Marketing by Dr Jessica Richards (CC-BY-NC-SA).
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company’s public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations.
Sport Marketing with an Emphasis in Collegiate Sports by Steve Chen, Kenneth Henderson (CC-BY-NC-SA).
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